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Partners and Roles in the Bloomberg Initiative
Five key partner organizations will implement the
Bloomberg Initiative, building national capacity, coordinating activities and
providing grants to other organizations, mostly at country level, to promote
freedom from smoking.
 Campaign for Tobacco-Free Kids
Grants management and advocacy/legal assistance.
Their role will be to
support advocates’ efforts to educate communities about the harms of tobacco.
A Global Resource Center
on Freedom From Tobacco will be established to provide accurate public
information on tobacco use and effective tobacco control interventions and to
assist advocates around the world with resources and technical assistance to
achieve policy change.
Centers for Disease Control and
Prevention (CDC) Foundation Monitoring/surveillance.
The CDC Foundation will work with partners
around the world, particularly with the World Health Organization, and in
high-burden countries, to establish systematic, standardized global
surveillance and monitoring of the tobacco epidemic.
Johns Hopkins Bloomberg School of Public Health
Education/training.
The Johns Hopkins Bloomberg
School of Public Health will refine and optimize tobacco control programs to
help smokers stop and prevent children from starting. It will do that by
developing training resource materials, creating a cross-country network of
economists and providing technical consultation. The School will also expand
its work in China.
World Health Organization - Tobacco
Free Initiative (WHO/TFI) Coordination mechanism at country level.
WHO/TFI will expand the
public-sector support and guidance it already provides to help governments
around the world develop national tobacco control plans, pass and enforce
key laws and implement effective policies and tobacco control measures. WHO
will also be responsible for technical/legal assistance and collaboration
with CDC on surveillance and monitoring.
World Lung Foundation (WLF) Grants
management, global clearing house for tobacco ads.
WLF will provide
technical/financial monitoring for the grants mechanism. In key countries, it
will establish a global clearinghouse of tobacco ads for anti-tobacco health
education.
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